--- title: About Momo Strategy | The B2B Marketing Agency Built for Revenue description: "MoMo85 was founded to solve one problem: 38% of B2B revenue lost to marketing-sales misalignment. Meet the team behind the revenue methodology." --- [![MoMo85](https://www.momo85.com/hubfs/1.svg)](https://www.momo85.com/?hsLang=es) - [Services](https://www.momo85.com/services?hsLang=es) - [About](https://www.momo85.com/about?hsLang=es) - [Blog](https://www.momo85.com/blogs?hsLang=es) - [Book a Diagnostic](https://www.momo85.com/contact?hsLang=es) [Home](https://www.momo85.com/?hsLang=es) [Services](https://www.momo85.com/services?hsLang=es) [About](https://www.momo85.com/about?hsLang=es) [Blog](https://www.momo85.com/blogs?hsLang=es) [Book a Diagnostic](https://www.momo85.com/contact?hsLang=es) About # We Exist Because Most B2B Marketing Doesn't Work. MoMo85 was built to solve one problem: the disconnect between what B2B companies spend on marketing and what that spending actually produces in revenue. We measure everything in pipeline — not clicks, not impressions, not MQLs. Revenue. Our Story We've sat in the rooms where marketing teams celebrate "leads" while sales teams quietly delete them. We've seen $200K monthly ad budgets that can't be tied to a single closed deal. We built MoMo85 because we knew there had to be a better way. Before MoMo85, we spent years inside B2B companies watching the same pattern repeat: marketing would invest heavily in campaigns, produce impressive-looking reports full of impressions and click-through rates, and then wonder why the sales team still complained about lead quality. The problem wasn't the marketing. It wasn't the sales team. It was the gap between them — the misalignment that costs the average mid-market B2B company 38% of its revenue potential every single year. MoMo85 was founded to close that gap. We start every engagement by talking to the sales team (something most agencies never do), we reverse-engineer strategy from actual closed-won deal data, and we measure success in the only metric that matters: pipeline and revenue. We're also honest about something the industry doesn't like to admit: real B2B marketing transformation takes 12–18 months. Any agency promising results in 30 days is selling smoke. We tell you that upfront — and then we give you total visibility into every stage of the machine being built. Meet the Founders ![Valentina Arbelaez, Co-Founder & CEO of MoMo85](https://www.momo85.com/hubfs/Valentina%20arbelaez.jpeg) Co-Founder ### Valentina Co-Founder & CEO With deep roots in B2B strategy and a passion for building systems that actually produce revenue, Valentina leads MoMo85's vision of making marketing accountable to the bottom line. Her approach combines data-driven decision-making with the kind of honest, no-BS communication that B2B leaders need from their marketing partners. ![Juliana Grimaldo, Co-Founder & Head of Growth at MoMo85](https://www.momo85.com/hubfs/juliana%20grimaldo.jpeg) Co-Founder ### Juliana Grimaldo Co-Founder & Head of Growth Juliana brings the execution muscle that turns strategy into pipeline. Specializing in demand generation, RevOps, and marketing-sales alignment, she ensures every campaign, every piece of content, and every automation is connected to a revenue outcome. Her philosophy: if you can't trace it to pipeline, it doesn't count. What We Believe 01 ### Revenue Over Vanity Impressions, clicks, and MQLs look great in a PowerPoint — but they don't pay salaries. We measure everything in pipeline created and revenue closed. Period. 02 ### Sales First Most agencies never talk to the sales team. We start there. We listen to calls, study objections, and build strategy from what actually convinces people to buy. 03 ### Radical Honesty B2B marketing transformation takes 12–18 months. We tell you that on day one. No fake promises, no smoke, no "proprietary methods" we can't explain. 04 ### Total Transparency Real-time dashboards, weekly calls, and full visibility into every dollar. You see exactly how the machine is being built at every stage. 05 ### Data Backwards We don't guess. We analyze your closed-won deals — who bought, how long it took, what convinced them — and build strategy backwards from reality. 06 ### Long-Term Thinking We build pipeline engines, not campaign sprints. The goal is predictable, repeatable revenue growth that compounds over time. How We Work 1 ### Listen to Your Sales Team Before we create a single piece of content or launch a single campaign, we sit with your sales team. We listen to calls, read objection notes, and understand who actually buys — and why. 2 ### Reverse-Engineer from Closed-Won Data We analyze your best deals: who bought, how they found you, how long it took, and what content or interactions moved them through the funnel. Everything we do starts here. 3 ### Build the Machine Strategy, content, automation, attribution — we build every piece connected to a revenue outcome. No siloed campaigns. No disconnected tactics. One integrated pipeline engine. 4 ### Measure in Revenue, Optimize, Repeat Real-time dashboards show exactly what's working and what isn't. We optimize relentlessly based on pipeline data — not vanity metrics — and the machine gets stronger every month. We Speak Your Language MoMo85 operates trilingually — ideal for companies serving the Brazilian and Hispanic business markets, or US companies expanding internationally. English Native Español Nativo Português Nativo Let's Talk ## Ready to Close the Gap Between Marketing Spend and Revenue? Book a free 30-minute Pipeline Diagnostic. You'll walk away with the exact dollar amount your misalignment is costing you. [Book Your Free Diagnostic](https://www.momo85.com/contact?hsLang=es) No pitch. No obligation. Just math. ![MoMo85](https://www.momo85.com/hubfs/1.svg) B2B marketing agency specializing in marketing-sales alignment and pipeline generation for mid-market companies. hello@momo85.com Central & South Florida, USA We speak English, Spanish & Portuguese #### Services - [Fractional CMO](https://www.momo85.com/services#fractional-cmo) - [RevOps & Pipeline](https://www.momo85.com/services#revops) - [GEO + SEO Sprint](https://www.momo85.com/services#geo-seo) - [Content / SEO / Video](https://www.momo85.com/services#content) - [Account-Based Marketing](https://www.momo85.com/services#abm) - [Brand & Buyer Enablement](https://www.momo85.com/services#brand) - [Pipeline Diagnostic](https://www.momo85.com/services#diagnostic) #### Company - [About](https://www.momo85.com/about?hsLang=es) - [Blog](https://www.momo85.com/blogs?hsLang=es) - [Contact](https://www.momo85.com/contact?hsLang=es) - [Book a Diagnostic](https://www.momo85.com/contact?hsLang=es) #### Connect - [LinkedIn](https://www.linkedin.com/company/momo85) - [Instagram](https://www.instagram.com/momo85_marketing) - [YouTube](https://www.youtube.com/@MoMo85-Marketing) - [hello@momo85.com](mailto:hello@momo85.com) © 2025 MoMo85. 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All rights reserved. ![MoMo85 - B2B Marketing Agency](https://www.momo85.com/hubfs/1.svg) B2B marketing agency specializing in marketing-sales alignment and pipeline generation for mid-market companies. hello@momo85.com Central & South Florida, USA We speak English, Spanish & Portuguese #### Services - [Fractional CMO](https://www.momo85.com/about#services) - [RevOps & Pipeline](https://www.momo85.com/about#services) - [GEO + SEO Sprint](https://www.momo85.com/about#services) - [Content / SEO / Video](https://www.momo85.com/about#services) - [Account-Based Marketing](https://www.momo85.com/about#services) - [Brand & Buyer Enablement](https://www.momo85.com/about#services) - [Pipeline Diagnostic](https://www.momo85.com/about#services) #### Industries - [SaaS / Software](https://www.momo85.com/about#industries) - [Industrial / Manufacturing](https://www.momo85.com/about#industries) - [B2B eCommerce](https://www.momo85.com/about#industries) - [Professional Services](https://www.momo85.com/about#industries) - [Healthtech / Medtech](https://www.momo85.com/about#industries) #### Company - [About](https://www.momo85.com/about#the-truth) - [FAQ](https://www.momo85.com/about#faq) - [Contact](https://www.momo85.com/about#book) - [Book a Diagnostic](https://www.momo85.com/about#book) © 2026 MoMo85. 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