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We Exist Because Most B2B Marketing Doesn't Work.

MoMo85 was built to solve one problem: the disconnect between what B2B companies spend on marketing and what that spending actually produces in revenue. We measure everything in pipeline — not clicks, not impressions, not MQLs. Revenue.

Story
We've sat in the rooms where marketing teams celebrate "leads" while sales teams quietly delete them. We've seen $200K monthly ad budgets that can't be tied to a single closed deal. We built MoMo85 because we knew there had to be a better way.

Before MoMo85, we spent years inside B2B companies watching the same pattern repeat: marketing would invest heavily in campaigns, produce impressive-looking reports full of impressions and click-through rates, and then wonder why the sales team still complained about lead quality.

The problem wasn't the marketing. It wasn't the sales team. It was the gap between them — the misalignment that costs the average mid-market B2B company 38% of its revenue potential every single year.

MoMo85 was founded to close that gap. We start every engagement by talking to the sales team (something most agencies never do), we reverse-engineer strategy from actual closed-won deal data, and we measure success in the only metric that matters: pipeline and revenue.

We're also honest about something the industry doesn't like to admit: real B2B marketing transformation takes 12–18 months. Any agency promising results in 30 days is selling smoke. We tell you that upfront — and then we give you total visibility into every stage of the machine being built.

Founders
Valentina Arbelaez, Co-Founder & CEO of MoMo85
Co-Founder

Valentina

Co-Founder & CEO

With deep roots in B2B strategy and a passion for building systems that actually produce revenue, Valentina leads MoMo85's vision of making marketing accountable to the bottom line. Her approach combines data-driven decision-making with the kind of honest, no-BS communication that B2B leaders need from their marketing partners.

Juliana Grimaldo, Co-Founder & Head of Growth at MoMo85
Co-Founder

Juliana Grimaldo

Co-Founder & Head of Growth

Juliana brings the execution muscle that turns strategy into pipeline. Specializing in demand generation, RevOps, and marketing-sales alignment, she ensures every campaign, every piece of content, and every automation is connected to a revenue outcome. Her philosophy: if you can't trace it to pipeline, it doesn't count.

Believe
01

Revenue Over Vanity

Impressions, clicks, and MQLs look great in a PowerPoint — but they don't pay salaries. We measure everything in pipeline created and revenue closed. Period.

02

Sales First

Most agencies never talk to the sales team. We start there. We listen to calls, study objections, and build strategy from what actually convinces people to buy.

03

Radical Honesty

B2B marketing transformation takes 12–18 months. We tell you that on day one. No fake promises, no smoke, no "proprietary methods" we can't explain.

04

Total Transparency

Real-time dashboards, weekly calls, and full visibility into every dollar. You see exactly how the machine is being built at every stage.

05

Data Backwards

We don't guess. We analyze your closed-won deals — who bought, how long it took, what convinced them — and build strategy backwards from reality.

06

Long-Term Thinking

We build pipeline engines, not campaign sprints. The goal is predictable, repeatable revenue growth that compounds over time.

Work
1

Listen to Your Sales Team

Before we create a single piece of content or launch a single campaign, we sit with your sales team. We listen to calls, read objection notes, and understand who actually buys — and why.

2

Reverse-Engineer from Closed-Won Data

We analyze your best deals: who bought, how they found you, how long it took, and what content or interactions moved them through the funnel. Everything we do starts here.

3

Build the Machine

Strategy, content, automation, attribution — we build every piece connected to a revenue outcome. No siloed campaigns. No disconnected tactics. One integrated pipeline engine.

4

Measure in Revenue, Optimize, Repeat

Real-time dashboards show exactly what's working and what isn't. We optimize relentlessly based on pipeline data — not vanity metrics — and the machine gets stronger every month.

Your Language

MoMo85 operates trilingually — ideal for companies serving the Brazilian and Hispanic business markets, or US companies expanding internationally.

English
Native
Español
Nativo
Português
Nativo

Ready to Close the Gap Between Marketing Spend and Revenue?

Book a free 30-minute Pipeline Diagnostic. You'll walk away with the exact dollar amount your misalignment is costing you.

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No pitch. No obligation. Just math.

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